One of the findings in CapGemini’s World InsurTech Report, released in September, is that digital players offer greater personalization and emphasis on customer experience, thus achieving maturity and customer adoption. The report was timely, because the theme for our most recent Member Connect event was how digital is changing the customer experience.
A big thank you to our speakers Justin, Amy and Chris, who shared their experiences yesterday evening about tapping data to improve insurance CX. Catch highlights of their presentations here. Justin demonstrated how smart data can reduce the burden of large insurance question sets – something that is at the heart of Quashed’s innovative Market Scan. Amy talked about how Pinnacle Life is innovating Life insurance advice, using smart tools like HotJar, analytics and A/B testing to optimise online journeys for customers. Chris explained how customers are increasingly wanting to compare insurance offerings simply and quickly through the likes of MoneyHub. He said that insurers are seeing this opportunity and changing their thinking in this space as they recognise that ‘long term loyalty can come from great data’. We are moving our LinkedIn community from a Group to a newly created Page. Take a moment to follow our LinkedIn page for updates and industry news. The Group will be deleted in November.
New members continue to sign up – thank you. Look out for renewal communications or better still go directly to our joining page.
Thursday 28th October is the date of the next Member Connect Event, again online. Keep your ideas coming for event topics and speakers.
If you would like to tell the industry about your company’s wins or offer value to members through this newsletter and our website, let us know at email@example.com
Blair Turnbull, Co-chair
Dale Smith, Co-chair
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